Bathroom top of the market battle: winning the market six magic - bathroom, the market - building materials industry

Sanitary industries are ups and downs, but also have ups and downs, the current annual production of sanitary ceramics in China has reached 1.5 millions of pieces, the annual export volume has reached more than 5000 million, while according to industry conservatively estimates that this year China Bathroom market reached 45 million of annual consumption, is no doubt that China has become the world's largest sanitary ware producer and consumer.

2009, China can be described as turbulent bath industry, foreign brands has accelerated the rate of expansion in the Chinese market, Taiwan-funded enterprises also have to optimize the integration of resources. The export frustrated Chaozhou sanitary enterprises, but also set his sights on the domestic market. Bath's crowded domestic market can be described as, princes disputes. In 2009, after the parties under the influence of a high in 2010, what will happen the domestic sanitary ware market change? Recently, multi-reporter data compiled from several different angles sanitary industry in China was predicted.

Technical breakthrough to improve the status of the industry "Sanitary industry is the core technology, mainly in the toilet area. Sanitary industry in China failed to break the core technology is difficult to lead the industry trend, business, the right to speak." This is a bathroom, a senior industry people, then technology restricting the development of China's sanitary ware brand one of the reasons, the sanitary industry's core technology, primarily toilet flushing technology, followed by glazed anti-pollution problems. It is reported that foreign brands have core technology because, they were able to control the Chinese market has the right to speak.

American Standard in 1984 to enter the Chinese market, once lead. Around 2000-2003, Kohler bathroom come from behind, business, the right to speak. Since 2003, TOTO has been is dominated by foreign brands in the current market share of its largest, the highest sales. "Unless a breakthrough core technology of the toilet flushing system, otherwise, foreign brands in the industry's leading position in China's ceramic sanitary ware companies is far-fetched." Industry source said. TOTO, Kohler and other foreign brands to China's development, bringing the technical, financial and business models. Domestic sanitary ware brand should be more in these areas to move closer to international top brands.

Brand will accelerate the process Experienced a market downturn in 2008 sanitary industry, has entered the age of branding. 2007-2008, China sanitary ware market can be said to have undergone profound changes. Full of personalized bath products, sanitary ware brand operating ideas, promising China's sanitary ware market.

2008, at the many small and medium enterprises wait for dealers bathroom door when the bathroom Anwar national sales grew 44%, while the road up to the Group General Manager Xuchuan Kai said: "Although the number of domestic sanitary ware brand, but also sanitary ware market in China No one company holds 10% market share. "big brands Marketing Monopolistic effects not yet formed. Currently small and medium enterprises in brand awareness sanitary awakening, pay attention to branding. "Brand strength is Sell Force "point of view, bathroom companies are slowly accepted. Everyone brand sanitary ware market in 2010 are looking forward to the battle.

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